As 2020 closes, realme, an internationally-acclaimed development know-how firm, has simply launched its annual open letter wanting again on a breakthrough 12 months. 2020, although difficult, was a 12 months of many positives on many fronts for realme, from company to product to design and extra. realme cemented its place as a mainstream international smartphone model, rating seventh general when it comes to shipments. realme CEO Sky Li penned an open letter to chart the instant future for the corporate because it construct on the momentum of a robust 2020.
2020 was a robust 12 months for realme, as the corporate took centre stage and stood firmly as one of many prime international mainstream smartphone manufacturers, disrupting the trade. realme took solely 9 quarters to attain a big milestone: reaching 50M shipments globally. Trade watchers and distinguished media sat up and took be aware: Counterpoint analysis has listed realme as “the fastest-growing smartphone model on this planet’ and esteemed media Monetary Instances heralded it as commanding a “main place in Asia’s rising markets.”
realme backed up these claims with a robust company efficiency, because it grew 250% from 35 to 61 completely different markets and areas operationally, together with Latin America and Europe. It has additionally launched over 27 completely different AIoT merchandise efficiently because it seeks to construct a strong AIoT framework on the strategic enterprise stage. With a transparent imaginative and prescient and robust mandate from its shoppers, realme bucked the development of damaging enterprise outlook in 2020, as one among two smartphone corporations to have achieved constructive progress as early as Q1 2020.
This has enabled realme to look even additional and better in 2021, as the corporate seeks to enhance its AIoT ecosystem and disrupt the present infrastructure with new merchandise and initiatives. On this side, realme will launch its personal AIoT platform TechLife that goals to foster new corporations and concepts, to take part in co-creation and scale revolutionary AIoT merchandise. This initiative will carry a extra cohesive and built-in sensible residing way of life to f, permitting for larger communication and collaboration for customers. Counterpoint analyst Liz Lee commented that “Constructing on robust hearables momentum, latest entry into smartwatches and power in on-line, realme may repeat its smartphone success to turn out to be 2021’s darkish horse in wearables.”
As a trendsetter amongst international youths in the present day, realme has aligned its model values with its person base to allow them to leap into the long run with confidence. Already a Prime 5 model in 12 completely different international locations, realme goals to develop its mature ecosystem to cater to Particular person, Household and Journey teams respectively. The rising firm will construct on its robust 5G basis, increasing its function as a 5G popularizer in several markets and buyer teams.
As a vanguard for youth tradition of in the present day, realme seeks to permit extra youths to specific themselves the place cutting-edge know-how meets fashionable design. “ The youths of in the present day will determine our future, and realme seeks to empower them to dream huge and leap into the unknown with confidence and positivity,” says Li. Li’s clear deal with the youth area of interest all over the world has allowed realme to attach with its viewers throughout many features of youth tradition, resembling music, sports activities, videography and gaming. In 2021, realme will proceed to have interaction extra youths in these areas to showcase the potential of our youths.